Notice on cookies and tracking technologies
1. Overview
This statement on cookies and tracking technologies explains how cookies and similar technologies are used on the website www.thisisholland.com, operated by This is Holland B.V.
Cookies and similar technologies may store or access information on your device and, in some cases, process information that may relate to you or your device. This statement is intended to provide transparency about the use of these technologies and how they may affect your privacy.
This statement should be read together with the Privacy Policy of This is Holland B.V., which can be found at www.thisisholland.com/en/privacy-policy/. The Privacy Policy identifies the legal entity responsible for managing this website, the controller, describes your data protection rights in full and contains information about how personal data collected through cookies is further processed.
2. What are cookies and similar technologies?
Cookies are small text files that are placed on your device when you visit a website. The term “cookies” in this statement also includes similar technologies that store or access information on your device, including:
Pixels and web beacons: small image files or code embedded in a web page or email that can detect when the page or email has been opened or interacted with.
SDKs, software development kits: code components embedded in applications that enable tracking or functional features.
Local storage: technology that stores data directly in your browser, similar to cookies but with different technical characteristics.
Device fingerprinting: techniques that identify your device based on its technical characteristics, such as browser type, screen resolution, installed fonts and other settings, without placing a file on your device.
IP-based tracking: use of your device’s internet protocol address, IP address, to identify or analyse your activity.
Tracking pixels and links: elements embedded in web content that record interactions such as clicks or page views.
Some cookies are temporary and are deleted when you close your browser, session cookies; others remain on your device until they expire or are deleted by you, persistent cookies.
These technologies may be used to:
Enable the functionality of the website
Ensure security and prevent fraud
Analyse how the website is used
Improve the performance and reliability of the website
Measure the effectiveness of advertisements
You can manage how these technologies interact with your device and personal data via the Cookie Preference Centre, CPC, as described in section 7, or through your browser and/or device settings.
3. Purposes for which cookies may be used
Cookies may be used for the following purposes:
Strictly necessary / essential: required for the operation of the website, enabling core functionality and maintaining security.
Preferences and functionality: used to remember your choices and enable enhanced website features.
Analytics and performance: used to understand how the website is used, identify technical issues and improve performance. This includes analysing interactions such as page views, navigation paths, clicks, scrolling and form interactions.
Advertising and marketing: used to measure the effectiveness of advertisements and, where you have given consent, to display interest-based or targeted advertisements.
Social media and third-party features: used to enable content sharing, embedded content or other website features that depend on third-party platforms.
4. Country-specific information
4.1 Germany
This section applies when this website is directed at users in Germany and supplements the information in this statement.
In Germany, the use of cookies and similar technologies is also regulated by the Telecommunications and Digital Services Data Protection Act, Telekommunikation-Digitale-Dienste-Datenschutz-Gesetz, TDDDG. Where consent is required under the TDDDG, it is obtained via the Cookie Preference Centre described above, which also acts as the consent mechanism under section 25 of the TDDDG.
Where you have given consent via a recognised consent management service operating under the Digital Services Consent Management Ordinance, Einwilligungsverwaltungsverordnung, EinwV, effective from 1 April 2025, that consent signal will be recognised and honoured by our consent management platform.
You can refuse consent for all non-essential cookies directly from the first layer of the cookie banner, without having to navigate to additional settings. Strictly necessary cookies remain active regardless of your choice.
5. Booking a ticket on the website
5.1 Ticket purchase facility
This website provides access to an online ticket sales facility where you can purchase tickets for your visit to This is Holland. This facility forms part of the overall website experience and may involve the use of cookies or similar technologies in connection with the purchase process.
5.2 Basket abandonment reminders
If you start purchasing a ticket but do not complete the purchase, you may receive a reminder about your incomplete booking. This reminder service is provided by an external provider and is enabled by cookies or similar technologies that identify your session or device in connection with your incomplete purchase.
Technologies for basket abandonment reminders are only activated if, during the purchase process, you have consented to direct marketing and agreed to the relevant cookie category.
If you have given consent and entered your email address during the ticket purchase process, the reminder may be sent to help you complete your booking.
If you wish to withdraw your consent to receiving basket abandonment reminders, you can manage the relevant cookie preferences via the Cookie Preference Centre as described in section 7, or by adjusting your browser settings. You can also unsubscribe from any marketing emails you receive or exercise your rights as set out in the Privacy Policy of This is Holland B.V.
6. Third-party cookies
When you visit this website, cookies may be placed by us, first-party cookies, or by third parties whose tools, content or features we have used on the website, third-party cookies.
Where third-party cookies are used, those third parties, such as analytics providers, advertising partners, session analytics providers or social media platforms, may receive or collect information from your device or browser in connection with the operation of their tools, in accordance with their own privacy statements.
Where third-party cookies involve the transfer of data to countries outside the European Economic Area, appropriate safeguards are applied. More information about international data transfers and applicable safeguards is provided in the Privacy Policy, and details of individual external providers are available in the Cookie Preference Centre, see section 7 below.
7. Managing your cookie preferences
7.1 The Cookie Preference Centre
You can manage your cookie preferences at any time via the Cookie Preference Centre, CPC. The CPC is accessible:
On your first visit to the website, via the cookie banner displayed.
At any time, via a floating cookie icon available on every page or via a dedicated link in the footer of every page.
The CPC provides a list of the cookies and similar technologies used on this website, including their name, purpose, provider, category and retention period. It allows you to view this information and give, refuse or withdraw your consent for non-essential cookie categories at any time.
You can withdraw or change your consent at any time, just as easily as you gave it, by returning to the CPC. Your consent choices are recorded. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of your consent before it was withdrawn.
Strictly necessary cookies are always active and cannot be disabled via the CPC, as they are required for the operation of the website.
7.2 Browser and device settings
Most browsers and devices also allow you to manage cookies through their settings, including the option to block or delete cookies or restrict the use of certain technologies. Please consult the guidance provided by your browser or device manufacturer for more information.
Please note that restricting or disabling cookies may affect certain website functions:
Disabling preference or functionality cookies may affect saved settings, such as language or display preferences.
Disabling analytics or performance cookies may limit our ability to understand and improve website performance.
Disabling advertising or marketing cookies may affect the relevance of the advertisements or content shown to you.
8. Legal basis and your rights
Strictly necessary cookies are always active. They are used because they are technically required in order to provide the website and its core functions. Where such cookies involve the processing of personal data, that processing is carried out on the basis of legitimate interests in operating a functional and secure website.
All other cookies used on this website are only used if you have given consent for them. Consent is requested before non-essential cookies are placed on your device. You can withdraw or change your consent at any time via the Cookie Preference Centre, as described in section 7. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Where personal data is collected through cookies, the legal basis for further processing of that personal data is set out in the Privacy Policy of This is Holland B.V.
You have the right to lodge a complaint about the use of cookies or the processing of your personal data with the Dutch Data Protection Authority, Autoriteit Persoonsgegevens, www.autoriteitpersoonsgegevens.nl. Details of your data protection rights and how to exercise them can be found in the Privacy Policy of This is Holland B.V.
9. International data transfers
Information collected through cookies may be processed in countries outside the European Economic Area, EEA. Where such transfers take place, they are carried out on the basis of appropriate safeguards in accordance with applicable data protection legislation, such as the Standard Contractual Clauses adopted by the European Commission.
Please note that consent given in connection with cookies cannot be used as the legal basis for international transfers of personal data collected through regular website tracking. Transfers are subject to the safeguards described above.
More information about international data transfers and the applicable safeguards can be found in the Privacy Policy of This is Holland B.V.
10. Changes to this statement
This statement may be updated from time to time to reflect changes in the law, technology or our business practices. The “last updated” date at the end of this statement indicates when the most recent changes were made.
11. More information
For more information about the processing of personal data and your rights, including your right to lodge a complaint with a supervisory authority, please refer to the Privacy Policy of This is Holland B.V., available at www.thisisholland.com/en/privacy-policy
For questions or requests, you can also contact us directly at:
This is Holland B.V.
Overhoeksplein 51
1031 KS Amsterdam
Email: privacy@thisisholland.com
Last updated: June 2026 | This is Holland B.V. | www.thisisholland.com